Many digital experts will agree that SEO is more vital, and perhaps, more beneficial, for small, local businesses than for larger companies. After all, huge corporations have all the money to spend on TV ads, billboards, and other costly marketing strategies. SEO is definitely affordable, but it often appears complex, especially for beginners. So, if you’re a small business owner who wants to try your hand at SEO marketing, here are a few easy-to-execute SEO strategies you can try:
Set up a Google My Business account
Google has created a free tool called Google My Business that aims to help businesses, organizations, and artists manage their online presence across Google. Just input your business details such as address, contact numbers, and operating hours, and you will appear in local search results for queries specific to your area.
Launch a blog
If your website has no page for blogs, you’d be best off to add one, today. Always remember that the content of your website will help you rank for your targeted keywords. As you can’t stuff your home page and product pages with targeted terms, blogs can fill in the gap. Regularly write compelling blogs about your products and services, with a goal to mention at least a few keywords in one blog. This is also a great way to build an audience and to keep them connected.
Encourage customer reviews
Reviews will help your brand be more visible on Google and other search engine result pages. The star system Google Reviews alone can deliver the many benefits of SEO for small businesses. Imagine users searching for a great, small restaurant in your area and your brand — with a five-star Google Review — comes up on the results page. You’ll probably meet a lot of new customers in the weeks after that, if you start encouraging your regulars to review your business online.
With these simple strategies, you can improve your ranking on Google. But of course, if you want better and faster results, it is better to ask SEO professionals to help build a campaign for your business.