Today, with all the advantages technology has given us, businesses are quick to take heed and utilise these as tools, such as social media. And without a doubt, it has become effective, especially when one’s target market are those within the demographic of the ‘digital natives’. Using the internet is a business strategy that serves as a part of digital marketing.
Take, for example, how 81 per cent of online shoppers base their buying decisions on information found online. This is how significant the internet is today, with its vast pool of data. Imagine how a bad review of a certain product or service can be the downfall of a business, especially if there are videos and photos to prove the claims.
Social media sites such as Facebook also provide businesses with a platform wherein they can engage and interact with their audience. All it takes is effective management for a business to increase its reach and create more chances for conversions. So, with the internet at disposal, what can a business do to make more sales?
SalesMENA cites content marketing and influencer campaigns as two ways for a business to connect with their audience. Through services such as social media management, brand creation, in-bound lead generation, and connecting brands with influencers, a business can effectively use the internet to increase sales.
Forbes.com, meanwhile, states that an ‘integral part of the sales process’ involves knowing your target market and establishing trust between your business and the audience. The site affirms how social media is a quick and effective way to doing this. It is through social media wherein salespeople get to see what the market is talking about. They can either be heaping praises for a specific brand or bashing the competition for lack of creativity.
Jennifer Fong, a direct sales social media expert, says that one of social media’s uses apart from aiding a business in generating new leads is to further the relationship a brand has with its loyal clients. This loyalty, especially when reciprocated, can push them to make repeated purchases.
Conclusively, do you not think this is applicable to you? This is how a business can make a sale today – through effective engagement online and partaking in the beauty that is the internet.