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The Marketing Bulletin

The Psychology Behind Personalised Marketing

June 22, 2017

Ever played that game where a person says a word and you immediately respond with what first comes to mind? You can use this same concept to understand the relationship between marketing and psychology. It’s simple: you’re exposure to a […]

The Marketing Bulletin

Rediscover the East: A Laid-Back Expat Mecca

May 22, 2017

The eastern region of Singapore is known for being a manufacturing hotbed, where all the action happens within clusters of flatted factories in the districts of Paya Lebar, Bedok, Tampines and Changi. However, the East has more to offer than […]

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Simply Business

Multinational Companies Attracted by Singapore Office Rents

April 28, 2017

Established as one of Asia’s most stable and booming nations, Singapore has proven to be a central business hub internationally. With over S$600 Billion in Foreign Direct Investments (FDIs) solely from 2010 to 2015, Singapore has developed its reputation as […]

The Marketing Bulletin

Online Reviews Are a Big Deal For Consumers

April 7, 2017

How do you tell if a product/service is worth a try, at a glance? The quickest, most attention-grabbing way is star ratings. If you’re online, five stars, four stars, and even the half stars in between can make or break […]

The Marketing Bulletin

3 Easy-to-Execute SEO Strategies Small Businesses Should Try

March 28, 2017

Many digital experts will agree that SEO is more vital, and perhaps, more beneficial, for small, local businesses than for larger companies. After all, huge corporations have all the money to spend on TV ads, billboards, and other costly marketing […]

The Marketing Bulletin

Is It Possible for Packaging to be both Luxurious and Sustainable?

March 27, 2017

The sustainability movement is gathering momentum around the world. Some companies that produce luxury brands are moving towards more ecologically responsible and sustainable business operations. Signet, a company specialising in product embellishment, for instance, uses eco-friendly products like wooden medals […]

The Marketing Bulletin

4 Critical Factors You Need to Consider When Buying School Desks

February 6, 2017

With all the pressure to produce bright, dynamic, and intelligent school children, you can hardly blame some school administrators for neglecting to focus on the quality of their school furniture. Research shows, however, that the learning environment greatly affects children’s […]