Easy-to-Follow Tips to Print Great-Looking Brochures

Large scale image printingPrinting company brochures is not just about advertising the company’s services. It is about presenting the company in a marketing light. Developing an item that people would want to read takes some time, planning and skill, however. Among other things, Woolston Printing says that to make brochures in Australia, the printing services you choose need to be able to assist small companies as well as large enterprises. Brochure Design Tips In creating brochures, the main difference between a small company and a large enterprise is the number of people who work on the product. The design process is more or less the same and similar tools are utilised. To get a slight advantage, a brochure designer can follow these small tips:

Take advantage of resolution differences

Printing presses usually have a 300 dpi or higher resolution. In contrast, computer monitors usually only have a 72 dpi resolution. The brochure design is usually sent to the printer as a graphics page. You have to make sure that the graphics are saved at 300 dpi or higher. This results in a better-looking brochure once printed.

Choose the right paper thickness

The paper used for the brochure is usually stock paper that weights between 130-170 gsm. Lower weight classes are too soft and may break when folded. There is a slight price premium for thicker paper, but the difference in quality could translate to better audience reception, so choose wisely.

Scale to the right print size

Make sure that you have the right size layout for the given paper or print size. If the print size is 8×10, don’t submit an 8.5 x 11 graphic. This will force the machine to shrink the image to the paper size — you would lose either some resolution or the graphic would have the wrong aspect ratio. Either way, the graphic would be noticeably warped.

These are some simple to follow when creating a brochure. Keep them in mind when you send your graphic to the printing service.