When the traffic your physical score is getting decreases, it simply means your business is also suffering. That’s why it’s important for any business owner to know what factors are responsible for generating traffic. This is the only way to know how to improve it.
Ways to Measure Traffic
To know the performance of your business, you can rely on sales reports or a simple walk around your shop to know more about the behavior of casual visitors and actual customers. But, these aren’t enough. You have to incorporate a people counting system to your plan.
Having a patron counter is like having an army that looks after your store or building all day, every day. This system helps you see trends, like what time of the day you receive most visitors and what specific areas do visitors spend most of their time on. A system will help you understand your customers better, going beyond visitor amount and sales figures.
How Good is Your Location?
People counting system assesses your location and what’s happening nearby. It evaluates environmental changes like construction work or hurricanes, finds out if a new competition has an effect on your store traffic, and adjusts rent or lease figures depending on a location’s traffic value.
What Factors Attract Customers?
A counting system also compares the effects of various decors, themes, looks, and other design factors of your store to the number of visitors they attract. It also reviews the success of renovations, visual marketing, promotions, and other activities.
Do Customers Stay or Go?
- Choose a counting system that also detects how much time your customers stay inside the premises of your store. The system should have sensors and software algorithm to generate and analyze this data.
These are just some things that you can better evaluate if you have a people counting system in your store. Find a company that offers a good deal and an advance system.