Money Watch

Putting Create Back in Creativity: Making Better Ads

February 9, 2017

“Too much of our advertising is unwanted, uninteresting, uninspiring, and therefore ineffective.” This is what P&G’s chief brand officer, Marc Pritchard had stated in last year’s Cannes Lions International Festival of Creativity. His statement rings true with what has been […]

Simply Business

Designing a Uniform for Your Employees

February 1, 2017

In a corporate setting, it is quite ordinary to see people working in formal business wear, such as a suit and tie, or a skirt and a blazer. These days, it’s also common to find younger employees in very casual […]

The Marketing Bulletin

Ways to Improve Brand Recall

January 17, 2017

When your audience recognises your brand instantly, they are likely to make a purchase or recommend you when someone asks them which product or service to use. This level of recall is what you aim for as a marketer. Improving […]